In this workshop Katie Garry will share her experience of being a casualty of a Reduction in Force (RIF), and her challenges and successes she used to Fail Forward Faster toward successful self-employment. The workshop will be a hands-on branding session geared for the new small business owner, or someone who is at a personal crossroads looking for direction. Participants will be walked through a series of exercises to help them form or perfect their personal or brand's identity, better setting themselves up for successful self-employment and personal development.
What? What will participants learn or experience as a result of this program or session?
- Tools and techniques for establishing core brand tenets
- How to objectively evaluate and determine what differentiates you from your competition (business)
- Tools and techniques for social engagement
So What? How might the content of this session change your perceptions, habits, ways of working, or view on the world?
- Gain broader perspective of what is possible and how to overcome challenges of changing careers or embracing opportunities
- Narrow your focus on personal brand offering, scope and differentiation
- Create clearly articulated brand identity
Now What? How might you apply what you learn or experience in this session?
- Rethink how you might start their own business
- Revisit CPS and Design thinking tools and apply them to your own personal development
- Restore confidence in yourself and your abilities to face uncertainty head-on and thrive
