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Wednesday, June 19 • 8:30am - 5:00pm
SP14 Story Techniques for Creative Collaboration

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Mission Impossible theme song begins... a man in a trench coat and low-brimmed Fedora slinks into the strategic planning session and leaves a briefcase at the front of the room. Looking furtively to the right and left, another trench-coated person enters and carefully opens the briefcase. A tape recording begins:  Good Morning Mr. Leader. We face a serious situation, which requires the Mission Impossible Innovation Team…

Stories add interest and intrigue to innovation, creative problem solving, and strategic planning sessions. Neuroscience shows that the brain responds to a good narrative by releasing more oxytocin, a hormone associated with empathy, compassion, and trust. Innovation leaders are increasingly adopting human-centered design, which incorporates user stories and emotional insights, to accelerate innovation.

This session is designed to help business leaders and consultants in innovation incorporate stories, storytelling, and story listening into their work as agents of change. It will provide practical tools and techniques to enable the use of stories during visioning, clarifying, ideating, developing, and pitching innovation.

What: What will you learn or experience as a result of this session?
Participants will use story-based activities to:
  1. Deepen insights and build empathy 
  2. Help a team develop a shared vision
  3. Spark the flow of ideas during ideation 
  4. Develop, test, and prototype
  5. Pitch ideas

So What: How will the content of this session change your perceptions, habits, ways of working, or view on the world?
  1. Amplify your impact by weaving story-based activities into Creative Problem Solving processes
  2. Create impactful and memorable sessions that enable and accelerate innovation
  3. Engage teams and persuade stakeholders through the use of stories during innovation sessions

Now What: How might you apply what you learn or experience in this session?
  1. Learn storytelling skills
  2. Use story based tools and techniques
  3. Experiment with new twists on the CPS process

Speakers
avatar for Mimi Sherlock

Mimi Sherlock

Mimi currently leads Global Strategic Insights for IFF Flavors. She is responsible for inspiring and motivating creative teams by bringing actionable insights to life and facilitating front-end innovation, optimizing and developing new methods for consumer understanding, and guiding... Read More →
avatar for Jean Storlie

Jean Storlie

Jean Storlie designs and facilitates processes to enable creative collaboration in solving business challenges. She incorporates storytelling and story-based techniques to create highly engaging strategic planning, innovation, and team building sessions. After a 30-year career in... Read More →


Wednesday June 19, 2019 8:30am - 5:00pm EDT
Mildred Blake

Attendees (7)